Built to be found on Google, and quoted by the AI.
Technical search work, honest on-page structure, and the schema and answer formatting that lets AI assistants read your site properly.
No secrets, just the fundamentals done.
Technical
Fast pages, clean markup, working sitemaps, no broken or duplicated URLs, indexing you can actually verify in Search Console.
On-page
One clear subject per page. Titles and headings that match what people type. Internal links that make sense to a reader first and a crawler second.
Local
Consistent name, address and phone everywhere. Service-area pages that are genuinely about the place, not a town name swapped into a template.
Answer-ready
Schema that matches the visible page, an llms.txt, and answers written in the plain question-and-answer shape assistants can lift.
What search work cannot do.
It cannot make a bad business look good for long. It cannot beat a competitor with two hundred genuine reviews if you have four. It cannot deliver leads next Tuesday.
What it does is make sure that when somebody in your area goes looking for exactly what you do, you are there, you look credible, and calling you is the easiest thing on the screen. Everything else is your work, not mine.
Questions people actually ask.
How long before it works?
Search is slow and anyone who promises otherwise is selling you something. Technical work lands immediately; rankings move over months, not weeks. You will be told what is realistic for your trade and your town before you commit to anything.
What is AEO?
Answer engine optimisation. A growing share of people now ask ChatGPT, Gemini or Google’s AI overview instead of scrolling results. Those systems read structured, clearly written pages. AEO is making sure yours is one they can read and quote accurately.
Do you guarantee first place?
No, and neither can anyone else. Nobody controls Google’s ranking. What can be controlled is whether your site is technically sound, genuinely useful, and structured so search engines understand it — and that is the work.
Do I need to keep paying forever?
No. Some clients have a site built and take it from there. Ongoing work exists because search rewards sites that keep publishing, not because of a lock-in. You can stop and keep everything.
Talk it through on a call.
Fifteen minutes, no charge, no pressure. You will get a straight answer, including when the answer is that you do not need me.